FAKTOR-FAKTOR YANG MEMPENGARUHI ADOPSI INOVASI POLA KEMITRAAN AGRIBISNIS SAYURAN DI JAWA BARAT

Ninuk Purnaningsih,Soedijanto Padmowihardjo,Asep Saefuddin,Basita Ginting,Margono Slamet

doi:10.25015/penyuluhan.v2i2.2124

Abstract

The objectives of this research was: to understand the farmers decision-making process in accepting the agribusiness joint venture company, to explore the factors relating to the farmers decision-making, and to analyze changes in farmer companies’s performances and a co-operative in Bogor, Cianjur, Bandung, and Garut. The population of the study was 285 farmers. The dissemination of Farmers decision to get involve in joint venture companies occurred through farmers to farmers interaction, and through their familyties. Some encouraging factor that affected farmers to joint the joint venture companies were guaranteed marketing, supply of seeds, manure, and pesticide, high vegetable productivity, extensiion agent’s technical assistance, and following other farmers.

Highlights

The objectives of this research was: to understand the farmers decision-making process in accepting the agribusiness joint venture company, to explore the factors relating to the farmers decision-making, and to analyze changes in farmer companies’s performances and a co-operative in Bogor, Cianjur, Bandung, and Garut
The dissemination of Farmers decision to get involve in joint venture companies occurred through farmers to farmers interaction, and through their familyties
4. Petani akan berhenti bermitra bila perusahaan atau pedagang pengumpul memutuskan berhenti membeli sayuran tanpa pemberitahuan, sering macetnya pembayaran, harga yang tidak memuaskan, tidak dibayar karena perusahaan bangkrut, tidak tersedia pinjaman uang, sarana produksi dan benih, sehingga lahan terbengkalai

Summary

Introduction

The objectives of this research was: to understand the farmers decision-making process in accepting the agribusiness joint venture company, to explore the factors relating to the farmers decision-making, and to analyze changes in farmer companies’s performances and a co-operative in Bogor, Cianjur, Bandung, and Garut. Secara spesifik penelitian ini berupaya: (1) Mengidentifikasi pihak-pihak yang berperan dalam proses pengambilan keputusan petani untuk menerima atau menolak inovasi pola kemitraan agribisnis. Penelitian ini menggunakan metode studi kasus kolektif di lima perusahaan agribisnis dan satu koperasi yang menerapkan pola kemitraan agribisnis di empat kabupaten penghasil sayuran dataran tinggi di Jawa Barat, yaitu Bogor, Cianjur, Bandung dan Garut.

Objectives

Results

Conclusion