Abstract
This study aimed to determine the effect of product quality, price, location, product knowledge, reference group, investment, and company image on consumer choice in type 66 houses in Pontianak City. The results showed that product quality, price, location, product knowledge, reference group, and investment have positive and significant effect on consumer choice, while corporate image has a positive and insignificant effect on consumer choice. Product quality is the most dominant variable affecting consumer choice in buying type 66 houses in Pontianak City.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
