Faktor Utama Kesuksesan Wirausaha di Industri Pangan

Abstract

.Although factors that influence the success of entrepreneurs have been widely studied in developed countries, but only few of them were conducted in Indonesia. As an effort to fill this gap, this study is conducted with the purpose of analyzing factors that influence the success of entrepreneurs in the food industry in Java. In this research used seven factors with 45 indicators of entrepreneurial success and the amount of sample 34 entrepreneurs in Yogyakarta, Surabaya, Malang, Bandung and Bogor. The analytical method used is multiple regression analysis with a validity test, reliability test and classical assumption, and qualitative analysis. The results showed that there were five dominant factors with fifteen indicators affecting the success of entrepreneurs in the industry. The five most dominant factor are psychological factor, working behavior factors, core competence factor, organizational form factor, and technical assistance factor. Compared to the concept of Kiggundu, there are three new variables affecting the success of entrepreneurs, i.e motivation, opportunities and business experience. This result provides theoretical implication that there are several variables that can be added to determine the success of entrepreneurs in the food industry. Managerial implications shows the use of Kiggundu theory, in conducting research with the case of the food industry in Java, provides comprehensive results that it can be used as a basis for formulating an entrepreneurial development policy in Java in particular and Indonesia in general, taking into account the addition of several variables in accordance with the results of research.