Abstract
The rapid development of IT sector in Indonesia has increasingly replacing traditional activities, including the trading sector which has slowly changing to virtual activities, that are widely known as e-commerce. The development and public interest in using this e-commerce service, can be seen from the growing number of big companies both local and international, who are trying to enter and also controlling online market in Indonesia. National media has also reported about the huge number of funding that these e-commerce companies has spent, for the hope of monopolize the online market or at least just survive in the fierce competition of e-commerce business in Indonesia. But to do that, they have to understand and see the basic reasons about why do people have high interest for online transaction over traditional transaction. The result of this study will provide a success model of virtualization process, viewed from the perspective of e-commerce, from observing the ever-growing of online shopping interest by Indonesian citizen.
Highlights
including the trading sector which has slowly changing to virtual activities
that are widely known as ecommerce. The development
National media has also reported about the huge number of funding
Summary
Seiring dengan perkembangan informasi dan teknologi yang semakin pesat, dunia internet marketing mengalami perkembangan yang menjanjikan. Ecommerce merupakan salah satu proses virtualisasi dari perdagangan, proses virtualisasi adalah proses transisi dari proses yang dilakukan secara konvensional yaitu proses dengan hubungan interaksi langsung antara dua orang atau lebih, sekarang dapat dilakukan secara online dan tanpa harus berinteraksi secara fisik [2]. Dengan berbagai kemudahan dan potensi keuntungan saat berbisnis menggunakan e-commerce, banyak pebisnis mulai untuk melakukan bisnis secara virtual. Namun tidak sedikit investor berusaha masuk di dunia e-commerce tanpa menguasai dan tidak memiliki ilmu yang cukup terhadap bagaimana bisnis e-commerce dilakukan, hal ini merupakan salah satu faktor kegagalan dari para investor ketika terjun di dunia e-commerce, tentu kegagalan dalam e-commerce akan berdampak kerugian yang tidak sedikit bagi pelaku bisnis. Mendorong penulis untuk melakukan penelitian apa saja faktor dalam minat beli yang berpengaruh terhadap keberhasilan sebuah e-commerce
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