Fake News

Abstract

Fake news has been the subject of a rapid research response, from a range of fields, given its impact on multiple sectors, the public sphere, and everyday life. The most prominent areas and disciplines contributing research and academic writing on fake news have been journalism, media and cultural studies, media literacy, politics, technology, and education. Whilst the concept is part of a broader concern with misinformation, the term “fake news” came to widespread public attention during the 2016 US presidential election. During the campaign, inaccurate social media posts were spread to large groups of users, a form of “viral” circulation found most prominently on the Facebook platform. A subsequent investigation discovered a large quantity of the posts were generated in the town of Veles in Macedonia, leading to concerns about the automated factory production of messages, including by “bots.” A key development in the use of the term “fake news” was Donald Trump’s adoption of it, following his election, as a negative description of unfavorable media coverage, going so far as to respond to unwanted questions from reporters in press conferences with “you’re fake news.” Fake news is a recent development in a long-established area of persuasive, misleading, or disproportionate mass communication. Research into fake news and analysis of it can be broken down into a set of categories. Political fake news is intended to misinform and influence (a contemporary form of propaganda). Strategic “cyberwarfare” by one nation on another may include spreading false information through fake social media accounts, authored by “bots.” Commercial fake news operates in the form of “clickbait,” whereby advertising revenue is attracted and combined with the economic affordances of user data trading. It is important to recognize that multinational digital corporations integrate this kind of communication into their business models. The distinctive impact of fake news has been to destabilize mainstream news media and provoke a crisis of trust in journalism, contributing to polarized public discourse and an increase in discriminatory communication. Research into fake news and the broader “information disorder” has explored fake news as propaganda, the role of technology, algorithms, and data harnessing in the spreading of fake news; fake news as an existential threat to journalism; fake news as part of the process of undermining or challenging democracy; protection from fake news through verification or “fact-checking” tools and more sustainable, longer term educational approaches to developing resilience to misinformation through media literacy. The term “fake news,” however, has been the subject of disagreement, with journalists, policymakers, educators, and researchers arguing either that it presents an oxymoron as false information cannot be categorized as news as defined by journalistic codes of practice (and thus plays into the hands of those who wish to undermine mainstream media) or that it assumes a “false binary” between real and fake, ignoring the gatekeeping agendas at work in all news production.