Abstract
A Faith Tourism tour package was proposed in one of the prominent cities in the Province of Cavite, Philippines based on Dr. Sampad Kumar Swain’s basic tour package components. Through Focus Group Discussion, document analysis and survey questionnaire, the study determined eight tour operators and their clients’ knowledge of Faith Tourism including its benefits and opportunities, and the skills and attitudes in making a Faith Tourism tour package. SWOT Analysis determined the marketing competitiveness of Tagaytay City through the World Economic Forum’s Tourism and Travel Competitive Index (TTCI) 2017. The millenial respondents of the survey questionnaire strongly agreed that the proposed faith tourism tour package is competitive and reflects Swain’s basic components. The common knowledge among tour operators regarding Faith Tourism is it is a pilgrimage, while the basic skills and attitude needed in making Faith Tourism itineraries are professionalism, knowledgeability, and patience. SWOT analysis as a tool for self-assessment revealed that Tagaytay City is “strongly” competitive based on the TTCI 2017 components.
Highlights
Rieger and Salvatierra (2015) pointed that different types of tourism nowadays have developed
The target market to answer the survey questionnaire were the different clients of tour operators who participated in the focus group discussion, describing the demographics of the study, the research partners or respondents who answered the questionnaire were clients who belong to the young and single generation who are mostly male in their college level, a typical millennial
Perceptions on the Proposed Faith Tourism Tour Package On the perception of the respondents from the proposed Faith Tourism Tour package in terms of tourist attraction, the criteria on “Tourist attractions in the itinerary were all associated with Faith Tourism” received the highest weighed mean, while the criteria on “Attractions can be competitive with other forms of tourism” received the lowest weigh mean
Summary
Rieger and Salvatierra (2015) pointed that different types of tourism nowadays have developed. The Philippines is a religious country and there are Christians, Islam, Buddhists, it is evident that the Roman Catholic in the Philippines is the most promoted religious culture which is shown in print and visual media such as different fiestas, Lenten rituals and Christmas celebrations. Even if there is no significant event to celebrate, the traveling faithful still come and visit several religious sites through Pilgrimages. Pilgrimages, as well as all kinds of religious visits are made to see first-hand specific churches, cathedrals and shrines. Visiting these places during a scheduled celebration is an added attraction to the tour. For non-believers, these places are visited not for their religious significance, but for its cultural or historical significance as well
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