Abstract
Tourism as an industry is increasing rapidly in developing countries. Due to historical inequality in global trading relationships on the basis of ‘core‐periphery’ dependency, globalisation and liberalised free trade, mainstream mass tourism reinforces the social and economic disadvantages of southern destinations. The ‘Fair Trade Movement’ has sought to redress unequal trading by promoting fair trade in commodities with small producers in the South, enabling them to take control over the production and marketing process and challenging the power of transnational corporations. This paper examines the feasibility of fair trade in tourism. It explores the obstacles and opportunities that might lead to establishing a definition of fair trade in tourism, incorporating criteria that would be workable and practical for both partners in the South and North. Copyright # 2000 John Wiley & Sons, Ltd.
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