Abstract
ABSTRACTUniversities are facing challenges not seen before. Academic development is expected to address many of these challenges, creating conditions supportive of teaching and learning. However, increasing managerialism, measurement, and risk-aversion make this difficult as the emphasis shifts from supporting individuals towards delivering institutional strategy. This can lead to a lack of creativity, a stifling of innovation, and a fear of failure. This paper uses the creative industries as a ‘parallel’ sector of practice. It outlines the challenges, similarities, and differences between the sectors, before explaining what lessons higher education can learn from the creative industries.
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