Abstract

AbstractRural e-commerce is an important vehicle for achieving precise poverty alleviation. The development of rural e-commerce is an important way to realize the rural revitalization strategy. This study uses the Fuzzy Analytic Hierarchy Process (FAHP) method to assess the performance of rural e-commerce in poverty alleviation in Sichuan Province. Firstly, an evaluation system of the performance of rural e-commerce in poverty alleviation was constructed, including policy support (\(A_1\)), development model innovation (\(A_2\)), domestic sales of agricultural products (\(A_3\)), and rural e-commerce management (\(A_4\)), with a total of 14 indicators at four levels. Secondly, the evaluation system was tested for consistency in conjunction with expert opinions. Finally, taking Sichuan province as an example, the indicators of the four guiding levels were found to have an impact on the development of rural e-commerce in the order of importance \(A_3>A_2>A_4>A_1\). It is hoped that this study can provide some theoretical guidance for improving the performance level of rural e-commerce poverty alleviation and maintaining the ability of rural e-commerce poverty alleviation to “gain more benefits”.KeywordsRural e-commercePoverty alleviationFAHPPerformance evaluation

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