Factors That Influence Young Viewers in Choosing Famous Food on Social Media: Social Media Food Content

Abstract

The objective of this study was to determine the factors influencing young viewers in choosing famous dishes on social networks. The objective of the study was to collect data on the life experiences of young people in the country. Through a series of analysis; frequency and descriptive analysis, useful information was obtained. Social media has had an impact on increasing the popularity of food. The type of social media and the type of post are also important factors in increasing the popularity of a food. The results of this study therefore suggest that young viewers agree that YouTube has the greatest influence on the type of social media used to increase the popularity of a dish, while viewing the dish selected by members is the same as the type of post that affects the popularity of a dish. Besides improving documentation, the results certainly have practical implications.