Abstract
Based on Law No. 33 of 2014, the government requires halal certificates for food or drinks circulating throughout Indonesia, including those produced by MSMEs, the majority of business actors in Indonesia. Only 1 percent of MSMEs have halal certificates in Indonesia. This research aims to analyze the factors that influence the decision of MSMEs in Bogor Regency to have a halal certificate. The method used in this research is descriptive analysis and multiple linear regression analysis. This research uses primary data from 50 respondents who were interviewed via questionnaire. The results of this research show that the branding variable has a positive influence on the decision of MSMEs to have a halal certificate. The variables of halal awareness, regulations and halal certification facilities do not influence the decision of MSMEs to have a halal certificate.
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