Factors that Influence Shared E-Scooter Usage Intentions on University Campus

Abstract

In response to increasing environmental awareness, universities have introduced shared e-scooters on campuses for staff and students. Despite these efforts, usage remains low, indicating a disparity. This study investigates factors influencing Kasetsart University (Bangkok, Thailand) students' intentions to use shared e-scooters. Using a self-administered Likert-scale survey, data was gathered from 424 qualified respondents. Multiple regression analysis was performed on 424 respondents’ representative of the population. Six factors were identified: social norms, environmental concerns, infrastructure quality, perceived convenience, safety concerns, and cost. Of these, environmental concerns and cost had no significant impact on students' intentions to use shared e-scooters at universities. This study allows stakeholders, including the student council board, e-scooter supplier firms, and university administration, to comprehend the demands of students using the e-scooters and can formulate suitable policies for environmentally friendly on-campus student mobility. Furthermore, those involved can boost e-scooter adoption to financially justify the continued investment by the university. However, it is important to note that this study is constrained by its exclusive focus on student perspectives. To address this limitation and achieve a more comprehensive understanding, future research should consider integrating qualitative methods alongside quantitative approaches, thereby enriching policy and service development for e-scooter adoption. Keyword: intention to use; shared e-scooter; theory of planned behavior