Factors that Affect Competitive Advantage in Freight Forwarding Industry on Jakarta-Indonesia

Abstract

Achievement of Indonesia’s economic performance is very important factor for Indonesian national economy. Commercial activity export import significantly contributes in the national economy. The movement of goods is “the spirit” of trading activities; therefore, the role of freight forwarding companies is very strategic in supporting the progress of export import trade in Indonesia. Tight competition in freight forwarding industry that involves foreign and local company demands the kind of excellence compete for companies that want to be sustained. This research was compiled to figure out the factors that affect the competitive advantage in freight forwarding industry in DKI Jakarta. This study uses causal design as the research design as it aims to measure the relations between variables research. This study also uses a statistical multivariate to analyze the factors. Based on the factor analysis calculation, there are 27 factors that grouped into eight variables that have an impact on the competitive advantage in freight forwarding industry. These variables are macro-environment, human capital, organizational capital, financial capital, micro-environment, leadership, innovation, and marketing strategic. Among these variables, the macro-environment, human capital, organizational capital, leadership, and marketing strategic are classified as the dominant variables in explaining excellence competition advantage on freight forwarding industry in DKI Jakarta.