Factors of innovative reproduction of fixed assets of the enterprise in modern conditions

Abstract

Methods. The results were obtained through the use of methods: analysis – to identify problems in the activities of Ukrainian industrial enterprises; modeling – to create a model of the process of reproduction of fixed assets in the context of innovative development; factor analysis – in the formation of an organizational environment for the reproduction of fixed assets on the basis of intrapreneurship. Results. There are outlined the conditions that allow an enterprise to make the transition from spontaneous measures to improve the state of the existing means of production to their systematic reproduction. As the basis of this process, a scientific and applied approach is chosen, which will determine the principles and guidelines for its implementation directly by the personnel of the enterprise. The risk factors that make it impossible to concentrate attention and resources on the development of new innovative business models have been identified. It has been demonstrated that, provided that enterprises are oriented towards the preservation of traditional markets, their repair and modernization can become priority measures for the renewal of worn-out fixed assets. The reproduction of fixed assets based on the principles of internal entrepreneurship (intrapreneurship) requires investment in the development of the human capital of the enterprise for the intellectual support of this process. Novelty. There are highlighted the factors that motivate the process of reproduction of fixed assets in terms of the state of the internal environment (enterprise, intrapreneurship). It has been proved that the personal responsibility of each employee of the enterprise for the collective human capital is a derivative of his/her personal capital, which will determine changes in the strategic management of the enterprise, the organization of business processes, the system of control and motivation, first of all, of the management personnel. Practical value. The approaches proposed by the authors of the article can significantly improve the performance of enterprises, which face the task of staying on the market of traditional products and providing a portfolio of orders in the face of closing of traditional markets by individual countries.