Factors of Generation Z's Excessive Social Media Use and Decreased Face-To-Face Encounters

Abstract

Generation Z, commonly referred to as individuals born approximately between the mid-1990s and early 2010s, exhibit a notable trait of being digitally native due to their upbringing in a period heavily influenced by technology and the prevalence of social media platforms. Numerous studies constantly demonstrate a notable prevalence of active participation in social media platforms among individuals belonging to Generation Z. Excessive use is commonly defined in academic literature as the cumulative amount of time individuals spend online, the frequency with which they engage in online activities, and the emotional consequences that social media usage has on their overall well-being. The utilisation of social media among individuals belonging to Generation Z is characterised by its comprehensive nature, embracing several dimensions such as psychological, educational, cultural, and ethical issues. Ongoing investigation is crucial for comprehending the changing patterns of social media use within this demographic and the potential consequences on their welfare and interpersonal relationships. The main aim of gthe study is to study & analyse the factors of generation Z's youth for excessive social media use & decreased face-to-face encounters.