Abstract
The empirical validation of the relationship among the capabilities of cultural and creative enterprises (CCE), customer co-creation value, and enterprise value remains insufficient. Therefore, clarifying the essential capabilities for increasing enterprise and customer value is essential. This study explores the factors that influence value co-creation in cultural and creative enterprises and examines how this influences enterprise and customer value. To measure this, a structured questionnaire was distributed to cultural and creative practitioners in Shanghai, China, and AMOS 24.0 was used for structural equation modelling of the obtained survey data. The results confirm the positive impacts of cooperative innovation capability, customer-linking, and service capability on creating enterprise and customer value. Additionally, the results indicate an interactive relationship between enterprise value creation and customer co-creation value in this context. This study provides management insights for product innovation and to enhance customer service and competitive advantage.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
