Factors Influencing the Information Adoption from Social Media review Platform: Extending Information Adoption Model (IAM) with Information Diagnosticity

Abstract

Online reviews sufficiently influence the behavioural intention of the individual. The evolution of social media has added a new dimension to online reviews. The user can discuss the products and services or any brands with their networks through social media. The current study aims to identify the influence of information quality and information source credibility on information adoption from social media review platforms with the mediating role of information diagnosticity and information usefulness. The current study is a quantitative correlational study. Data were collected by conducting a survey on 225 Bangladeshi social media users, and all the data were analysed by SPSS and Smart-PLS software. The outcomes of the present study revealed that the association between information quality and source credibility with information adoption is mediated by information diagnosticity and information usefulness. The user would likely adopt the information if they can evaluate the information quality and information source credibility and perceive that information as useful and having the diagnostic ability. The current study contributes both theoretically and practically. From the theoretical perspective, this study contributes to a conceptual research framework that was developed by extending Information Adoption Model (IAM) by adding information diagnosticity. Practically, the findings contribute to both marketers and consumers by providing a clear understanding of the social media review and information. Finally, several limitations and future research directions were indicated at the end of the study.