Factors influencing the digital intelligence transformation of offshore wind power enterprise

Abstract

China's offshore wind power industry is advancing toward a digital transformation, and its development is considered a crucial strategic pillar of China's energy structure transformation. Facing challenges such as high costs, technical difficulties, lack of industry standards, insufficient industrial economies of scale, and even ecological threats, China's offshore wind power industry in the new period urgently requires innovative paths for further development. Driven by policy guidance and market demand, many enterprises have embarked on digital upgrading by introducing digital technology into their business processes, thus achieving a more efficient and intelligent production management mode to enhance industry competitiveness. However, due to the inherent peculiarities of the offshore wind power industry, its implementation of digital technology faces certain technical difficulties and systemic risks. This study presents a case study of Mingyang Smart Energy and related organizations conducted using in-depth interviews, and focuses on the practical circumstances of China's offshore wind power industry undergoing digital transformation. This study also applies the grounded theory to analyze the driving factors and mechanisms of digital transformation and provides an in-depth discussion of the characteristics of different stages of the transformation, including digital technology function leap, management and platform construction, as well as digital operation and value creation. The study results can enrich the theoretical study of digital transformation and provide practical guidance for the offshore wind power industry to achieve intelligent, efficient, and sustainable development.