Abstract
Factors influencing the consumer’s intention to buy fashion products made by recycled plastic waste
Highlights
Nowadays, one of the top concerns in Vietnam and worldwide, in general, is the environmental pollution problem, especially plastic pollution
The city is located in the northern region of Vietnam, situated in Vietnam's Red River delta Hanoi, to the north by Vinh Phuc and Thai Nguyen provinces, to the south by Ha Nam and Hoa Binh provinces, to the east by Bac Giang, Hung Yen, Bac Ninh, and Hoa Binh, Phu Tho to the west
If the period of 2008-2017 reached an average growth of 7.41%/year, in 2019, the GRDP has increased by 7.62% with a scale of VND 920,270 billion, and the average income per capita of Hanoi has reached over VND 120 million/year, equivalent to 5,194 USD
Summary
One of the top concerns in Vietnam and worldwide, in general, is the environmental pollution problem, especially plastic pollution. The process of producing Recycled from plastic waste fashion products will be beneficial for both economic development in general and fashion industry in particular. When it comes to manufacturing Recycled from plastic waste fashion products, input materials (plastic waste) are considered as one of the advantages that Vietnam has, but it can only be put in practice if there’s a market for it and consumers are willing to buy the product. There are few studies deeply on consumer behaviors on Recycled from plastic waste fashion products, in spite of the fact that these researches are essential and give important insights for the process of market potential evaluation and market development. The research has 5 parts as follows: (i) Introduction; (ii) Overview of the research area, Theoretical basis, and Research methodology; (iii) Overview of research area; (iv) Results discussion; (v) Conclusion and policy implications
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