Factors Influencing the Acceptance of M-Learning by Students of Higher Education in Morocco

Abstract

The M-learning plays an increasingly important role in the development of teaching methods in higher education. However, the success of M-learning in higher education will depend on the acceptance of users of this technology. The purpose of this article is to study the factors that impact the intentions of college and university students to accept M-learning. Based on the Unified Theory of Acceptance and Use of technology (UTAUT) [18], this research proposes a model to identifying the factors that influence the acceptance of M- learning in the Higher education of Morocco. A structural equation model was used to analyze the data collected from 193 students. The findings of this study indicate that factors such as the "ease of use" and the "quality of service" influence the intent to use M-learning while others like the "expected performance", the " personal Innovativeness" and the "influence of professors” have no impact on the intent of using M-learning.