Abstract
The study examines factors effecting tourists' preferences in selecting city ecotourism to be visited. This study combines qualitative and quantitative approaches. Qualitative approach was used to identify variables and quantitative approach was used to group the variables into factors. 55 variables were drawn from In-depth interview to 11 respondents, followed by survey of 195 tourists. Exploratory factor analysis with principal factor extraction revealed 4 main factors of attractiveness with 22 remains significant variables. These factors were: distinctive local features, knowledge & service of the tourism operator, infrastructure & supporting facilities, and cultural attributes. The highest variance that explains the tourism attractiveness is distinctive local features while the least variance is cultural attributes.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
