Abstract
The demand for senior housing in Taiwan is increasing with aging populations and rising life expectancies. However, the unique characteristics of the aging population provide challenges to the senior housing industry. This study proposes a model based on a modified theory of planned behavior to investigate the factors underlying older adults’ intention to move into senior housing in Taiwan. A structural equation analysis showed that the model provided good predictive power. The underlying beliefs leading to the formation of attitude, subjective norm, and perceived behavioral control were also examined to provide a more comprehensive framework for studying the formation of seniors’ intention. Implications and recommendations to help the senior housing industry develop appropriate strategies and encourage seniors to move into senior housing are also provided.
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