Abstract
The Republic of Korea is experiencing demographic, economic, and cultural changes that may create demand for seniors housing in the coming decades. The population is rapidly ageing; pension income is becoming more prevalent; and attitudes are changing about co‐residence. More people are expressing interest in housing that allows for privacy and independence from family members. These changes indicate potential demand for alternatives such as seniors housing. To help specify demand models for seniors housing in South Korea, a survey of urban residents aged 50 and older is presented to identify preferences among those who are planning to live in seniors housing. Results indicate higher income, healthy South Koreans are more likely to plan to live in seniors housing. They are interested in housing that provides personal care, home care, social, and security services, without the financial and physical maintenance burden of a traditional home.
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