Factors influencing entrepreneurial intentions of Chinese secondary school students: an empirical study

Abstract

The ideal stage to learn about and foster positive attitudes toward entrepreneurship is believed to be during childhood and adolescence. However, most entrepreneurial studies examine college rather than secondary school students (SSS). Based on a modified theory of planned behavior (TPB), this study used stratified cluster sampling and a questionnaire to review current entrepreneurship education in secondary schools. In addition, the effects of entrepreneurship education, personal traits, and demographics on attitude, subjective norm, perceived behavioral control (PBC), and entrepreneurial intentions (EI) on 1018 SSS in China were studied. Differences, correlations, and structural equation modeling analysis indicated the following. (1) Most SSS had never received entrepreneurship education, likely resulting in lowered entrepreneurial intention and perception of entrepreneurial behavioral performance as unrealistically easy. (2) Cognitive bias existed in SSS’s perceptions of entrepreneurship, and entrepreneurial behaviors were regarded as external cause-oriented activities. (3) Gender and entrepreneurial experience of family member also influenced EI and related variables. (4) Entrepreneurship education and personal traits (locus of control and innovativeness) were significantly positive predictors of EI, and (5) their effects on EI were completely mediated by PBC. The findings supported the TPB predictions, and the results offered some implications for entrepreneurship education in Chinese secondary schools: (1) developing entrepreneurial personal traits while eliminating examination-oriented education, (2) enhancing SSS’s entrepreneurial confidence so entrepreneurial behaviors are perceived as easier and more achievable, and (3) constructing systematic entrepreneurship courses to guarantee transition from secondary to higher education.