Abstract
Cultivating students’ creativity in entrepreneurship education at the college and university level is a key facet of entrepreneurship education in encouraging innovation in students. In this study, the influence of creativity, self-efficacy, entrepreneurial attitude, perceived control, and subjective norms, on students’ entrepreneurial intention were examined through a moderated model based on Ajzen’s (1985) Theory of Planned Behavior (TPB). A questionnaire survey was used to obtain the data from 523 students from different universities in China’s Zhejiang province. SPSS 20.0 was used to conduct descriptive analysis and exploratory analysis of the data, and Amos 22.0 was used to conduct confirmatory factor analysis. The research concluded that creativity has a significant impact on entrepreneurial intention; entrepreneurial self-efficacy has a marked effect on perceived behavior control; and perceived behavioral control, subjective norms and entrepreneurial attitude all significantly affect entrepreneurial intention. Finally, creativity has a significant moderating effect on the roles of perceived behavioral control and subjective norms on entrepreneurial intention, but not on the attitude to entrepreneurship. These results suggest that entrepreneurship education should focus on the cultivation of students’ creativity and entrepreneurial efficacy, while encouraging their entrepreneurial intention as well as developing their entrepreneurial skills and mindset.
Highlights
IntroductionAs a conscious, planned, risky, and complex decision-making behavior, entrepreneurship is influenced by many factors in the process, among which creativity is a primary condition and entrepreneurial intention is an important driving factor for entrepreneurial behavior and action
As a conscious, planned, risky, and complex decision-making behavior, entrepreneurship is influenced by many factors in the process, among which creativity is a primary condition and entrepreneurial intention is an important driving factor for entrepreneurial behavior and action.Intention is an essential prerequisite for individuals’ actions
Statistical software SPSS20.0 was used to analyze the validity of six potential variables that are entrepreneurial self-efficacy, entrepreneurial attitude, subjective norms, perceived behavioral control, entrepreneurial intention and creativity
Summary
As a conscious, planned, risky, and complex decision-making behavior, entrepreneurship is influenced by many factors in the process, among which creativity is a primary condition and entrepreneurial intention is an important driving factor for entrepreneurial behavior and action. Intention is an essential prerequisite for individuals’ actions. Not all potential entrepreneurs will start their own businesses after spotting opportunities; entrepreneurship is driven by entrepreneurial intention. Relationship Between Creativity and Entrepreneurial Intention the more likely it will be effectively executed (Maresch et al, 2016). Entrepreneurship is a path-breaking value creation process where entrepreneurs are characterized by innovative intellect. As entrepreneurial intention serves as the prerequisite or critical step for entrepreneurship (Zhao et al, 2010), is it possible for creativity to inspire individuals’ entrepreneurial intention?
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