Factors Influencing Cultural Industry Competitiveness in Anhui Province Using Porter’s Diamond Model and the Mediating Effect of Government Support

Abstract

Purpose: In modern society, culture and economy are closely integrated, with cultural industry gradually playing a more and more significant role for national competitiveness. Anhui province is located in the central plain of China of which cultural industry has developed faster and faster in recent years. However, culture and related industries still lag compared with some provinces and cities in China. There is an urgent need to improve the overall competitiveness of cultural industry in Anhui province. Theoretical framework: This study used Porter’s diamond model theory as the underpinning theory and examined the influencing factors of the dependent variable, cultural industry competitiveness in Anhui province, with factor conditions, demand conditions, related and supporting industries, firm strategy, structure and rivalry, chance as the independent variables and government role as the mediating variable. Design/methodology/approach: Based on a quantitative research methodology, the study utilized a questionnaire survey and manage to gain 536 respondents on the target population. Findings: The finding from the study show that factor condition and chance have unsignificant direct relationship with culture industries. For mediating effect of government support, again, factor condition and chance show unsignificant relationship to culture industries in Anhui, China. Research, Practical & Social implications: The study analyzes the current developing situation of cultural industry in Anhui province based on Porter’s diamond model. Originality/value: The value of the study formulated differentiated policies to support and develop cultural industries and guide the investment directions of cultural industries in different regions of the province and promote the coordinated development of overall cultural industry competitiveness.