Factors Influencing Consumptive Behavior of FEBI UIN KHAS Jember Students

Abstract

Consumptive behavior tends to occur in adolescence, especially among students who can be influenced by motivations for consumptive behavior, lifestyle on campus, and digital wallets that facilitate transactions. The purpose of this study is to provide knowledge whether motivation, lifestyle, and digital wallets have an influence on the consumptive behavior of FEBI KHAS UIN Jember students. Where the approach uses a quantitative approach with the type of associative research which has the nature of asking questions about the relationship between two or more variables. The population used is students who use digital wallets at FEBI UIN KHAS Jember class of 2019. The sample used uses the purposive sampling method to produce a sample of 100 respondents. The results of this study are motivation influencing consumptive behavior, lifestyle does not affect consumptive behavior, digital wallets do not have an influence on consumptive behavior, motivation can encourage consumption behavior while high lifestyle behavior and use of digital wallet applications cannot affect FEBI students at UIN KHAS Jember to live consumptively.