FACTORS INFLUENCING COLLEGE STUDENT’S CHOICE OF A UNIVERSITY IN BANGLADESH

Abstract

The purpose of this study is to investigate the factors that influence students’ decisions regarding which institution to enroll in for higher education. The research was carried out among students from seven private institutions in Dhaka. The quantitative technique was used to collect and evaluate the data. The responses of the 140 participating students to the questionnaire are primarily described using descriptive statistics, e.g., frequencies, percentages, means, standard deviations. Statistical Results of the study indicate that the Family Monthly Income, Cost of tuition fees, Opportunities for job outside the university, Parents/Guardians Income, Transportation Cost Current residence to university campus, Availability of required program at the university, Academic reputation of the university, University Ranking, Financial assistance offered by the university, international recognition of the university an influential role in university choice process in Bangladesh. Several other factors: Personal Interest, Parents/Guardians Opinion, Location of the University, Facilities around the university, Facilities inside the university and Security Inside and outside the campus an influential role in university choice process.