Factors Influencing Collaboration in Creative Industries

Abstract

The field of creative industries is an area that has recently become the subject of gradually increasing scientific interest. This growing attention is mainly linked to the fact that they are inherently associated with the modern way of life, economic development, and innovation. At the same time, the creative industries are also perceived as a sustainable concept of modern development. In addition to the direct positive effects on the country's GDP growth, the reduction of unemployment, the creation of social cohesion among the population, the promotion of creativity and innovation, the creative industries also have additional positive outcomes in the form of the so-called positive spillover effects. We consider it necessary to examine the creative industries not only from a macroeconomic or regional development point of view, which are the prevailing approaches to their research but also from a microeconomic point of view. Only by understanding the internal logic of companies in creative industries will it be possible to understand the benefits and functionality of their internal processes. The paper aims to analyse the influence of selected factors on a company's willingness to collaborate. Because through such collaboration, it is possible to effectively share knowledge and experience in this sector of the economy, which impacts companies' innovative performance. The research in this paper is based on a statistical analysis of data obtained from the publishing industry, a subsector of the creative industries. The results show a positive impact of strategic management's existence on the company's willingness to collaborate with other companies and institutions, especially with foreign, public, and multinational companies. The influence of a more liberal management approach on its willingness to cooperate with its surroundings was not confirmed in the analysis. The validity of these results must also be verified in other subsectors of the creative industries, as the creative industries cannot be considered a homogeneous sector, given the large number of subsectors they cover.