Factors influencing bike share intentions of users in Indian cities: a structural equation modelling approach

Abstract

ABSTRACT Public bike sharing is an increasingly popular mode of transportation in India, and understanding the factors influencing the intention to use bike share is crucial. This study employs a comprehensive approach by integrating the theory of planned behaviour (TPB), theory of interpersonal behaviour (TIB), and the technology acceptance model (TAM). Additionally, variables such as policy support, habits, external factors, and perceived bicycling conditions are also considered. A sample of 450 respondents from Delhi, the capital city of India, was collected to assess their intention to use bike sharing. The study employed Structural Equation Modelling, to examine the relationships among variables. The findings demonstrate that the research model effectively explains residents’ intention to use bike share. Factors such as perceived ease of use, behavioural attitude, subjective norms, and habits have direct and positive effects on the intention to use bike share. Notably, perceived ease of use, behavioural attitude, and policy support have the most substantial impact on the intention to use bike share. Conversely, perceived bicycling conditions and external factors exert negative effects on bike share usage intentions. This study provides valuable insights into the acceptance of bike sharing and offers a strategic direction for promoting bike sharing in Indian cities.