Abstract

In the Industrial Revolution 4.0 (IR 4.0), the role of higher education (HE) stays crucial for the development of highly skilled human resources in the multi-service sector. Indeed, the pharmaceutical education quality in higher education is significant for building a quality workforce in the healthcare service sectors. Additionally, the increasingly global education market required the ongoing increase of quality in higher education. This study investigates the driving factors of student satisfaction in Pharmacy education at private universities in Vietnam. Both qualitative and quantitative approaches are used in this study. For quantitative research, the surveyed questionnaire is developed and is the primary instrument. Besides, focus groups, semi-structured in-depth interviews with experts, and meta-analysis are applied instruments for qualitative research. The sample is 265 students from 3 private universities. The driving factors of student satisfaction are (1) Educational program, (2) University Reputation, (3) Business Interaction, (4) Extracurricular activities, and (5) Teaching facilitators activities. Eventually, the authors propose the suggestions for both academic and practical perspectives; simultaneously, the limitation is discussed for further research.

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