Abstract
This article is based on an empirical study conducted between February and May 2023, employing methods such as online questionnaire surveys, content analysis of school websites, and secondary analysis of regulatory documents in the field of education in Russia and France. These documents include materials from organizations, centers, and other structures addressing issues related to vocational guidance, employment, training, and the development of student mobility in secondary schools and colleges. The work highlights the scientific problem of considering students’ personal interests, inclinations, and abilities as a critical factor in selecting a university training program. The study revealed differences between Russian and French applicants in terms of the importance attributed to institutional, social, and personal factors when choosing a university course. Both Russian and French applicants place equal emphasis on institutional factors when deciding on a course of study. However, French applicants prioritize personal motives, such as self-realization, self-development, interesting future work, and the potential to build a successful career. Conversely, Russian applicants are more influenced by social factors, including entrance exam results, the prestige of the university, the potential to secure a well-paying job after graduation, and future high earnings. French applicants tend to make more balanced and informed decisions, leveraging their existing abilities to secure fulfilling future employment, achieve self-actualization, and develop successful careers.
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