Abstract
The competition is the trigger force of any market economies. Under modern contemporary conditions, competition is determinative for the business development, while competitiveness is the most important condition for overall business prosperity. The area of small and medium enterprises (SMEs), having extraordinary potential for flexible adaptation to the economic circumstances in the country and changing market conjuncture – is of major significance for the national economic development. The accession of Bulgaria to the EU provides great opportunities for SMEs support and development. On the basis of the above – mentioned, we can conclude that the purpose of this article is to define and analyze the key factors for enhancing SME competitiveness and to outline the direction of their sustainable development in the new economic reality.
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