Abstract
The circular economy can contribute to the eco-efficient use of resources. Firms can obtain relevant benefits if they implement a circular economy. In Peru, the circular economy would create benefits, but it is not fully clear what factors explain the acceptance of firms of implementing a circular economy. Following the theory of planned behavior, the current research assesses the influence of attitudes, subjective norms, perceived behavioral norms, intentions, and pressures on behaviors towards the circular economy. A total of 71 medium-size firms based in Peru participated in an online survey. Six questions were focused on general information, and forty-seven questions evaluated the circular economy behavior of firms. A partial least square structural equation modeling technical analysis was used. It was found that attitudes (0.144), subjective norms (0.133), and perceived behavioral control (0.578) had a positive influence on intentions; also, perceived behavioral control (0.461) had a positive influence on behaviors towards the circular economy. Finally, pressures had a positive influence (0.162) on behaviors towards the circular economy. The model explained 64.3% of the behaviors towards the circular economy. The outcomes of the bootstrapping test were used to evaluate if the path coefficients are significant. This study showed that attitudes, subjective norms, perceived behavioral norms, intentions, and pressures explained circular economy behaviors. This information can help firms develop strategies to move forward a circular economy and provide governments information about the current situation of circular economy implementation to generate new norms and strategies for more implementation of circular economy measures in enterprises. The novelty is based on using the PLS-SEM technique.
Highlights
Sustainability is an urgent need for humanity and companies to grow and, in other cases, to survive
The current study aims to assess the influence of attitudes, subjective norms, perceived behavioral norms, intentions, and pressures on behaviors towards the circular economy in a total of 71 medium-size firms based in Peru
The current study aims to evaluate the influence of attitudes, subjective norms, perceived behavioral norms, intentions, and pressures on behaviors towards the circular economy by firms in Peru
Summary
Sustainability is an urgent need for humanity and companies to grow and, in other cases, to survive. Many firms have incorporated sustainable initiatives amongst employees [1,2]. Efforts in circular economy in multinationals firms have been reported [3,4]; the activities of firms have changed due to the Coronavirus (COVID-19) pandemic, an infectious illness at the global level. 204,000,000 cases and 4.3 million deaths have been reported globally as of 12 August 2021 [5]. In order to ensure the health of the population, governments offer many health services, such as pharmacovigilance [6], hypertension care [7], cytotoxic drugs, [8], pharmaceutical care [9], adverse drug reaction reports [10], media communication to patients [11], prescription supervision [12], drug information campaigns [13], control of epidemics [14], and community pharmacist care [15].
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