Factors Determining the COVID-19 Vaccinated Tourists’ Intention to Repeat Behaviour: An Empirical Perspective for a New Normal

Abstract

This present study examines the factors influencing COVID-19-vaccinated tourists’ intention to repeat behaviour (IRB) in Chinese tourism destinations. Employing purposive sampling, 500 questionnaires were distributed to tourists, and 409 were analysed. The PLS-SEM findings revealed that novelty seeking, diverse attractions, and destination familiarity positively and significantly affect eco-friendly destinations. Furthermore, the place attachment pointedly moderates toward IRB. The eco-friendly destinations and tourist satisfaction have positive and significant effects on IRB. This present study added significant value for the tourism destination to formulate COVID-19 vaccinated tourists on their visitation and may provide an initial blueprint for further investigation.