Abstract
Purpose: Small-scale sporting events can bring diverse benefits to hosting areas, such as job creation and image improvement. The purpose of this study is to explore the structural relationships among memorable tourism experiences (MTEs), novelty seeking, tourist satisfaction, and behavioral intentions.<BR> Method: To achieve the objective of this article, the current study surveyed tourists visiting the 2019 Chungju World Martial Arts Masterships. A total of seven hypotheses were verified using frequency analysis, correlation analysis, reliability analysis, confirmatory factor analysis (CFA), and structural equation modeling (SEM) through SPSS 24.o and AMOS 24.0 statistics.<BR> Results: The results of this study are as follows. 1) MTEs had a positive effect on tourist satisfaction. 2) MTE didn’t have a positive effect on behavioral intentions. 3) Novelty seeking had a positive effect on tourist satisfaction. 4) Novelty seeking had a positive effect on behavioral intentions. 5) Tourist satisfaction had a positive effect on behavioral intentions. 6) Tourist satisfaction fully mediated the path between MTEs and behavioral intentions. 7) Tourist satisfaction fully mediated the path between novelty seeking and behavioral intentions.<BR> Conclusion: In this respect, MTEs and novelty seeking should be regarded as important when attempting to understand tourist psychology and behavior.
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