Abstract
Electric vehicles are more economic and environmentally friendly, but they are still not widely accepted by citizens in China. This paper makes a detail study on factors influencing consumers’ attitude of electric vehicles by analyzing 2769 online reviews, aiming to point out authentic assessment from the actual EV users. Firstly, we build the comment thermodynamic chart based on the review quantity and find the comment quantity reflects the sales to some extent, and the sales amount is positive relevant to regional policies quantity. Secondly, we calculate the correlation among space, manipulate, power-consumption, power, trim, comfort, appearance, cost-performance and mainly analyze how the first seven performance influences the cost-performance. Thirdly, we study the purchase purpose, finding that for EV users, they choose EVs mainly for daily short-distance running. These findings can not only help consumers for their consumption choice, but also guide EV manufacturers about their further technology focus in a certain degree.
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