Abstract

This study is one of the initial attempts to investigate turnover intentions among front-end employees in the Indian retail industry. It aims to investigate the impact of organisational factors, including job satisfaction, organisational commitment, work stress, work environment and realistic job information on intention to quit. A questionnaire-based survey approach is used. A total of 297 responses were collected from frontend workers employed in the Indian retail sector. To identify the strength of the relationships data were analysed using structural equation modelling. Results indicated that intention to quit among front-end employees is influenced by work-related stress, organisational commitment, realistic job information, work environment and job satisfaction. Job satisfaction and realistic job information were also found to have significant positive impact on organisational commitment. Limitations, managerial implications and scope of the future work are discussed.

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