Factors Affecting the Satisfaction of Participants in Community

Abstract

Archives serve as the common memory of a society and reflect the activities of predecessors. The National Archives Administration, Taiwan (NAA) is charged with educating, promoting, and advancing the usage of archives to citizens. Many efforts such as digitization and fan group have been done on archives to increase their visibility and usability to potential users. Archives, different from other documents, have valuable brand and altisonant image. The purpose of this study is to illustrate the causal relationship among strategy, participants’ perception and satisfaction to archives management in community. Since appropriate strategies can effectively improve professional acceptance and quality, this relationship is deemed as an important issue to government agencies. Through survey, this study concludes that channel richness, information transparency and accessibility significantly influence the brand image and trust of participants and finally affect their satisfaction of participants in community to archives management. The findings can assist managers in government agencies to allocate resources for strategically enhancing the brand image and trust and finally achieving satisfaction within a professional community. Further, this study can also contribute to the platform for public knowledge management in virtual community.