Factors Affecting the Behavioural Intentions of Indian Millennials

It was aimed to reveal the effects of financial, functional, individual and social value perceptions on hedonic and utilitarian shopping motivations within this study. In this direction, a questionnaire was conducted to people over the age of 18 in cities representing 12 regions of Turkey and 2857 questionnaires were put into consideration in total. Confirmatory factor analysis and structural equation modelling (SEM) were applied to data. According to findings it was identified that the luxury value perception has influence over hedonic and utilitarian motivations. The individual value dimension of luxury perception has the highest effect on hedonic motivations and social, financial and functional value dimensions follow it respectively. And the relative effect of functional luxury value perception also has the highest effect on utilitarian motivations and the financial, individual and social values follow respectively. It was found that, while all these perception’s effects have positive impacts, only the social value perception has a negative impact on utilitarian motivations.

ABSTRACTHedonic and utilitarian bidding motivations have seldom been studied in the context of consumer-to-consumer (C2C) online auctions. Drawing on the stimulus-organism-response (S-O-R) framework, this study establishes a structural equation model to examine how competition and time pressure (stimulus) influence bidders’ hedonic and utilitarian motivations (organism) and how these motivations further affect impulse bidding and satisfaction with the bidding process (responses). Our results show that time pressure is a significant predictor of utilitarian motivation but is not significantly related to hedonic motivation. Moreover, hedonic motivation tends to increase impulse bidding, whereas utilitarian motivation discourages it. Finally, this study finds the relationship between impulse bidding and satisfaction to be significant. Our findings contribute to theory by describing the roles that bidders’ hedonic and utilitarian motivations play in C2C online auctions and elucidating the important implications for practice in attracting individuals to bid in such auctions.

Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services

Objective To explore the application of the Structure Equation Model on validity assessment of the evaluation indicator system,we studied Medical Capital Development Fund projects in 2007 to evaluate their construct validity.Methods Part of the evaluation results (1200 items) were divided into two parts randomly.PART1 was used for Exploratory Factor Analysis (EFA) to explore the Indicator System' structure,and formed model F1.Confirmatory Factor Analysis (CFA) was used to assess the construct validity of model F1.With considerations of Modification Index(MI) and reality,F1 was modified into F3.At last,we take PART2 as the sample to confirm F3.Result The results of model F3 fit indices showed a better fit.All the path coefficients,estimated load factors and other parameters were statistically significant.Conclusion Structural Equation Model is professional,reliable and satisfactory for the evaluation of indicator system's contract validity. Key words: Structural equation model; Indicator system; Exploratory factor analysi; Confirmatory factor analysis

Employing the second generation of the unified theory of acceptance and use of technology (UTAUT2) model to determine the factors influencing bank users’ behavioral intention toward usage likelihood of financial technology (Fintech) services in Vietnam. The methods of Cronbach's alpha test, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM) analysis were used in this study. The findings indicate that there are five factors that have a positive influence on behavioral intention such as effort expectancy, social influence, hedonic motivation, user's knowledge, and experimental development. There are three factors that have a positive influence on behavior of using Fintech services, such as facilitating conditions, behavior intention, and government policies. Besides, habits, aspirational innovation, and policy synchronization are the factors that have a negative influence on behavior of using Fintech services. This study may prove diagnostically useful to the behavioral intention and behavior of using Fintech services in Vietnam.

Purpose – The study was conducted to determine the factors affecting the behavioral intention and behavior of using electronic money (E-money) in Vietnam. Research methodology – The methods of Cronbach's Alpha test, Exploratory Factor Analysis, Confirmatory Factor Analysis, Structural Equation Modeling analysis were used in this study. Findings – The factors have a positive effect on Behavioral Intention, such as: Social Influence, Consumer Knowledge, Effort Expectancy, and Hedonic Motivation. Performance Expectancy has a negative impact on Behavioral Intention. Behavioral Intention and Facilitating Conditions have a positive effect on Use Behavior. Security and Privacy, and Habit have a negative impact on Use Behavior. Research limitations – Some factors may not have been presented in the research model. In the future, the research should expand the UTAUT2 model by adding necessary factors to increase the predictive ability of the research model on behavioral intentions and behavior of using E-money. Practical implications – This research helps managers to develop their skills and expertise, and the study results may prove diagnostically useful to the payment services regarding determining the importance of factors on the behavioral intention and behavior of using E-money in Vietnam. Originality/Value – Security and Privacy, Consumer Knowledge are two new factors compared to the UTAUT2 research model.

The study was conducted to determine the factors affecting the behavioral intention and behavior of using e-commerce platforms for online purchases and payments by Vietnamese consumers, through the application of the unified theory of acceptance and use of technology (UTAUT2) model. The methods of Cronbach's alpha test, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling analysis (SEM) were used with the SPSS and AMOS software. Besides inheriting the UTAUT2 model, this study has supplemented the UTAUT2 model by adding other related consumer constructs. The findings of the study indicate that there are four factors that have a positive effect on behavioral intention, such as effort expectancy, social influence, hedonic motivation, and autonomy. Besides, performance expectancy has a negative impact on behavioral intention. The factors that have a positive impact on use behavioral that are behavioral intention and facilitating conditions. The factors that have a negative impact on use behavioral that are habits and e-payment. This study has some important managerial implications, and it was proposed to primary stakeholders. This study may prove diagnostically useful to the behavioral intention and behavior of using e-commerce platforms for online purchases and payments of Vietnamese consumers.

Internet has taken the world as a storm, and to cater the netizens, marketers are making every possible effort to reach out and deliver their products and services via internet platform. Several researchers have studied the consumer attitude toward e-retailing, websites, online services, etc., but very few have focused on online food delivery (OFD) services that too in the developing economies like India. It has been suggested that, to attract customers, you ought to offer distinct user experience. The primary aim of the present study was to propose a scale comprising factors that stimulate consumers to opt OFD services. For this purpose, the data were generated from young internet users. Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) have been used in this study to assess the data employing SPSS and AMOS. The findings of the study imply an OFD Service Scale comprising 15-items and three factors (Hedonism, Trust and Price Saving Orientation) appropriate for the Indian setting.

【This study investigated the effects of fashion consumer's browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.】

PurposeAlthough room-sharing platforms such as Airbnb have become globally prevalent business phenomena, no cross-cultural research has been conducted to examine how travelers outside the “Western Bubble” perceive and respond to this sharing economy. The purpose of this paper is to explore factors that affect Chinese travelers’ behavioral intentions toward room-sharing platforms in the sharing economy.Design/methodology/approachBased on theories of motivation, the influences on travelers of utilitarian and hedonic motivation, perceived trust and past experience were investigated. Considering the characteristics of room-sharing, utilitarian motivation is measured by service experience, information acquisition, cost saving and resource efficiency. Hedonic motivation is measured by adventure, gratification, sharing and friend-seeking. Data were collected in online survey from 445 valid samples and analyzed by partial least squares (PLS) regression approach using SmartPLS 3.0.FindingsThe findings indicate that although intensity varies, utilitarian motivation, hedonic motivation and perceived trust do have positive effects on tourists’ behavioral intentions. Past experience with room-sharing moderates these effects.Originality/valueThere is scant research about consumers’ behaviors toward a sharing economy in Western countries and no empirical research in this field with analyses of Chinese consumers, although China is an emerging market in the hospitality industry. None of the previous research was based on theories of motivation and trust, especially without a consideration of the moderating effect of past experience. Therefore, this study aims to narrow these gaps and to combine, organize and extend previous studies to improve the analysis of behavioral intention in the sharing economy. The value of this study lies in the research model and analysis with the backdrop of China.

The uprising trend of the sharing economy in accommodation and transportation brought fashion renting to the surface as another form of collaborative consumption. Fashion renting is big in developed countries. Yet, developing countries such as Indonesia are starting to see the rise of it, too, thanks to technology. This study is intended to see the factors that influence Indonesian consumers’ behaviour in fashion. In this study, the first factors that are being analysed are motivation (utilitarian motivation, hedonic motivation, and ecological motivation) and attitude toward fashion renting. Finally, it also studied if contamination moderates the attitude towards the behavioural intention to use fashion renting services. There were 100 Indonesian males and females who have used fashion renting services in the past two years. This study found a significant effect from hedonic motivation and ecological motivation to attitude towards fashion renting that later showed a significant effect towards behavioural intention in using fashion renting services. Furthermore, this study has shown no significant effect from utilitarian motivation towards attitude that might be caused by the limited variation of utilitarian studied. Additionally, this study showed contamination has no moderate impact on attitude towards behavioural intention in using fashion renting services. Keywords: attitude, behavioral intention, contamination, ecological motivation, fashion renting, hedonic motivation, utilitarian motivation

With online shops (e-stores) popping up at a rapid rate in the 21st century, brick-and-mortar stores (physical stores) are no longer the only outlet that attracts consumer spending. Compared with their physical store cousins, e-stores offer more diverse product choices, individualized products and service information, shopping convenience, and privacy. The purpose of this article is mainly to investigate the impacts of personality traits of e-shoppers on their purchase behavior. A structural equation model is developed to test the causal effects between those constructs. The empirical results show that (1) hedonic purchase motivation is positively influenced by three of the big five traits: neuroticism, extraversion, and openness to experience; (2) when consumers have higher degrees of neuroticism, agreeableness, or openness to experience, they tend to be utility-motivated to shop online; (3) utilitarian purchase motivation is a key factor that invokes the search intention in consumers while hedonic motivation is not. The managerial implications for business managers, the limitations of this study, and further research ideas for future researchers are discussed indepth. Key words: Personality trait, hedonic motivation, utilitarian motivation, search intention.

ObjectiveThe main aim was to perform a systematic literature review of studies investigating the factor structure of the Eating Disorder Examination‐Questionnaire (EDE‐Q), a widely used measure of eating pathology. Secondary aims were to summarize the quality of reporting of latent variable (factor) analyses in these studies and review support for different factor solutions.MethodLiterature was identified through Scopus, Medline, PsycInfo, and ProQuest databases published up to February 23, 2022 and outreach via an international listserv. All studies published in English reporting factor analysis of the EDE‐Q were included with few restrictions. Sixty studies including 63,389 participants met inclusion criteria.ResultsThe originally proposed four‐factor solution received little empirical support, although few alternative models have been robustly evaluated. Items assessing shape and weight concerns frequently coalesce in factor solutions, suggesting that these constructs are closely related. Investigations of brief versions of the EDE‐Q have produced more consistent findings, suggesting that these measures, particularly a seven‐item version, might be useful alternatives to the full version. Quality of studies was reasonable, with important methodological elements of factor analysis often reported.DiscussionThe findings are of relevance to practitioners and researchers, suggesting that the “original” factor structure of the EDE‐Q should be reconsidered and that use of a seven‐item version is to be encouraged.Public SignificanceSelf‐report questionnaires are widely used in the assessment of disordered eating. The current study found that there is little consensus about the structure of a common measure of eating psychopathology. There is more consistent support for a brief, seven‐item, version assessing dietary restraint, body dissatisfaction, and overvaluation of weight and shape.

ObjectiveThe aim of the present study was to use exploratory and confirmatory factor analysis (CFA) to investigate the factorial structure of the 9-item Utrecht work engagement scale (UWES-9) in a multi-occupational female sample.MethodsA total of 702 women, originally recruited as a general population of 7–15-year-old girls in 1995 for a longitudinal study, completed the UWES-9. Exploratory factor analysis (EFA) was performed on half the sample, and CFA on the other half.ResultsExploratory factor analysis showed that a one-factor structure best fit the data. CFA with three different models (one-factor, two-factor, and three-factor) was then conducted. Goodness-of-fit statistics showed poor fit for all three models, with RMSEA never going lower than 0.166.ConclusionDespite indication from exploratory factor analysis (EFA) that a one-factor structure seemed to fit the data, we were unable to find good model fit for a one-, two-, or three-factor model using CFA. As previous studies have also failed to reach conclusive results on the optimal factor structure for the UWES-9, further research is needed in order to disentangle the possible effects of gender, nationality and occupation on work engagement.

Identifying the factor structure of the Mother-to-Infant Bonding Scale for post-partum women and examining its consistency during pregnancy.