Abstract
Digital products are illegally used in various areas in the world. This behavior causes bad effects on e-commerce activities. This study aimed to find out factors influencing digital piracy behavior in Vietnam, where digital piracy rate is fairly high. In previous research, the approach focused on separate aspects and the scope focused mainly on students. Therefore, an integrated approach could return a better result. Based on the theory of planned behavior and related researches, this study proposed an integrated model to explore the factors affecting digital piracy behavior in Vietnam. Some viewpoints that have been integrated into the proposed model include a psychological, moral, legal, economic and technological viewpoint. The sample consists of 264 people in Ho Chi Minh City, Vietnam. The results showed that the perceived behavioral control strongly influences the intention, and then on the digital piracy behavior. Besides, perceived behavioral control is influenced by technology development and perceived risk. This research confirmed most of the proposed hypotheses and showed the important role of technology in predicting this kind of behavior in Vietnam. Based on the findings of this study, several suggestions have been made to mitigate the digital piracy situation in Vietnam.
Highlights
According to a report by Business Software Alliance [7], about 39% of computer software installed in the world are unlicensed or illegally used
Previous researches about digital piracy could be classified into 4 groups, which try to answer the main questions of this behavior, including (1) Why did people commit to digital piracy? (2) What are the main factors affecting digital piracy? (3) Which level should we offer a digital product for free? and (4) What should we do to control or prevent digital piracy behavior? In this study, the 2nd question would be answered first, and the findings could be used to answer other questions
There is a difference between Technical worker and Non-technical worker There is a difference between Economics group and IT-Electronics/ between Economics group and Other engineering groups
Summary
According to a report by Business Software Alliance [7], about 39% of computer software installed in the world are unlicensed or illegally used. The percentage of digital piracy (unlicensed computer software) in Vietnam is 78% in 2015. This number gradually decreased in recent years (81% in 2013, 85% in 2009), it is still high in comparison with other countries in the region and in the world (Malaysia 53%, Thailand 69%, China 70%, Asia 61%). Digital piracy behavior is defined as the consumption of an illegal copy of digital products or services, such as e-book, software, music, video. This behavior proves to be a harmful activity and a thread for various industries [13]. Other researches mentioned about self-efficacy, expectation, and social interaction as causes for digital piracy behavior
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