Factors Affecting Job Stress of Fashion & Lifestyle Journalists

Abstract

Credible and result-oriented organizations,all over the world,attempt to keep the employees stress-free and exultant. In the realm of Indian Media organizations, however, the concepts of job stress, work-home conflict and other organizational barometers to test out the wellbeing of work place and employees have gone unnoticed so far. While the gigantic media and entertainment industry in India continues to flourish with steadfast market reports suggesting considerable growth in near future, the employees’ concerns are overlooked particularly in a situation where media refrains from talking about media itself. One may have rarely heard instances of internal conflict among media organizations or discomfort of media employees in the open domain. This study examines the job stress of fashion and lifestyle journalists in the Indian media organizations with an aim to bring forth issues related to media professionals, specifically the working journalists for whom juggling between work, family, meeting deadlines, producing high quality stories- all often becomes an arduous task. It measures aspects of age, income of these journalists among others. The findings of the study are a reflection of the significant difference between the convention hard news journalism and the fashion and lifestyle journalism as a profession. Fashion and lifestyle journalism, as a genre, is much different and the demands are dissimilar to the hard news journalism. The present study takes a leap ahead and explores job stress among Indian fashion and lifestyle journalists