Factors Affecting Gen Z Trend of ‘Standard Working’ in Vietnam

Abstract

Purpose: The purpose of this article is to determine the extent of influence on Gen Z tendency to “work moderately” in Vietnam, which has practical significance to help business managers plan their human resource management your business is better. Design/methodology/approach: The study collects secondary data from relevant documents on the main topics: the trend of “work moderately”, factors affecting the trend of “work moderately” of Gen Z. The documents are compiled mainly from the 2-year period from 2020 to 2022 from domestic and international sources. The study collects primary information through the construction of a questionnaire for the subjects of Gen Z who are of working age. Surveys are given on facebook groups. The survey was conducted from February 2023 to March 2023. This study used a questionnaire designed from the development of previous research results, surveying 223 samples to identify factors and levels. influence on the “work moderately” trend of Gen Z in Vietnam. Findings: The results of the regression analysis show that there are 6 factors that affect the “work moderately” trend of gen Z in descending order: Promotion opportunities (TT), Salary and bonus policy (LT), Working environment (LV), Nature of work (CV), Leadership support (LD) and Remuneration (DN). Research, Practical & Social implications: The research results can become a reference for businesses to have solutions to reduce the work moderately trend of employees in general and of Gen Z in particular. Originality/value: Although there have not been any specific reports on this situation in Vietnam, businesses have gradually realized the lack of enthusiasm of employees. With the current situation, investigating and analyzing the factors that lead to the tendency to work in moderation in Gen Z is extremely necessary so that business managers can grasp employee psychology and standards. timely and appropriate solutions to prevent the encroachment of this work culture. From the above reasons, the research team decided to carry out the article topic: “Factors affecting the work moderately trend of Gen Z in Vietnam”.