Abstract
Apart from economic factors, issues that may influence, bilateral tourist flows include shared histories, geopolitical factors, diplomatic relations, nationalism and domestic political issues. China and Japan provide an example of a bilateral tourism relationship that has been influenced by a range of factors beyond the usual economic factors of GDP, price and exchange rates. A recent history of invasion, occupation and attempts at reconciliation underlie contemporary diplomatic relations between these nations producing both fascination and mistrust. A detailed understanding of the full range of factors that may affect bilateral relations is necessary to understand bilateral tourism flows. This study identifies the effects of history, nationalism, occupation, socio-cultural factors and geopolitical factors on the flow of tourists between China and Japan.
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