Abstract
This study examines international travelers’ information search behavior utilizing data collected from Japanese, Chinese, and American independent travelers to Taiwan. One-way ANOVA tests reveal that Internet is the most important external information source for independent travelers from those three nations followed by newspapers, magazines, and books. Chinese travelers are found to use underground (subway) advertisement boxes, advertisement on buses, TV, radio, international travel exhibitions, outdoor advertisements, or billboards more frequently than both Japanese and American travelers. The results also show that both Japanese and Chinese travelers are likely to use tourism leaflets from a travel agency more frequently than U.S. travelers. Japanese female travelers appeared to utilize newspapers, magazines, books, and ads on subways and buses more frequently than Japanese male travelers.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
