Abstract
The objective of this research is to analyze the competitiveness factors of the furniture industry of Mesillas, Concordia Sinaloa, based on the National Model for Competitiveness, micro and small businesses. An approach to the design of an innovative business model; The variables used in the model are: knowledge of the environment and development of the strategy, relationship with clients and other aspects indicated in the model. An instrument was applied to a universe of 17 companies with workshops and furniture. The results allow to identify the factors of competitiveness that occur in the furniture industry, the handicraft product and its innovative designs are pointed out as a competitive advantage. It is concluded that marketing is one of the weaknesses that the furniture industry currently has in this region because they compete in the same market segment and do not have the necessary financing to venture into other markets. Therefore, the implementation of an e-commerce Web service is proposed through free, robust, friendly software with little maintenance requirement, which can be operated and updated by the same personnel that works in the furniture store.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
