Abstract
The rapid development of technology in Indonesia today resulted in very tight competition in the industrial world, where industry players are required to be able to provide faster and efficient services to keep their consumers from turning to competitors. PT. XYZ Bank In 2014 launched a mobile banking service called SimobiPlus. However, based on the data obtained from the number of internal SimobiPlus users, it is still below 15% of the total customers and it can be concluded that the use intention between customers is still very low, so the authors want to find out the factors that influence the user's intention to use. These research analysts used the method of the previous research UTAUT Extend, where this method has been proven on conducting research of intended use and modify it by adding a variable perception of usefulness, ease of use, trust, and security. In collecting the data, questionnaires with 400 respondents also use for the analysis of this research. Based on the results, the variable Perceived Ease of Use, Trust, Security, Social Influence has a positive effect on behavioral intention, where the Perceived Usefulness variable has the top influence among the variables used in this research.
Highlights
Mobile banking is one of the services provided by banks as a result of rapid technological developments that have resulted in competition in the banking industry to meet the demands of customers who want fast, safe, and efficient services
With the existence of mobile banking services, it has made it easier for customers to carry out banking transactions where at first the customer had to go to the branch office to use the service facilities provided by banking
The Simobiplus mobile banking service has provided convenience in conducting banking transactions, based on data obtained from the bank's internal party, it shows that the level of application usage is still very low accompanied by total data acquisition for the period 2019-2020 that does not meet the target set by the parties. management so that a review is needed by looking at the behavioral intention to use customers
Summary
Mobile banking is one of the services provided by banks as a result of rapid technological developments that have resulted in competition in the banking industry to meet the demands of customers who want fast, safe, and efficient services. With the existence of mobile banking services, it has made it easier for customers to carry out banking transactions where at first the customer had to go to the branch office to use the service facilities provided by banking. This is supported by the development of smartphone technology which has a positive impact on the development of mobile banking. The Simobiplus mobile banking service has provided convenience in conducting banking transactions, based on data obtained from the bank's internal party, it shows that the level of application usage is still very low accompanied by total data acquisition for the period 2019-2020 that does not meet the target set by the parties. The Simobiplus mobile banking service has provided convenience in conducting banking transactions, based on data obtained from the bank's internal party, it shows that the level of application usage is still very low accompanied by total data acquisition for the period 2019-2020 that does not meet the target set by the parties. management so that a review is needed by looking at the behavioral intention to use customers
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