Fact or fake: information, misinformation and disinformation via social media

Abstract

ABSTRACT In this special issue ‘Fact or Fake: Information, Misinformation, and Disinformation via Social Media’, the Journal of Strategic Marketing presents a collection of papers that delve into various topics aimed at gaining a comprehensive understanding of the impacts of fake news on social media. The objective of this special issue is to enhance our comprehension of marketing theory and practice concerning solutions, prevention, and the effects of fake news propagated through social media platforms. The topics covered within the special issue include, but are not limited to (1) Organizational and regulatory strategies to counter the dissemination of false news on social media; (2) The influence of fake news on social media on consumer behavior; (3) The correlation between social media fake news, consumer perceptions of credibility and trustworthiness, and their self-efficacy in relation to purchasing intentions; (4) The phenomenon of an ‘infodemic’ characterized by disinformation and misinformation in the digital age; and (5) Perceptions of credibility surrounding disinformation and intentions to share such content across social media platforms.