Abstract
ABSTRACT Data analytics and digital leadership are rapidly gaining importance in this disruptive digital era. This study examines the role of digital leadership, as an antecedent, and organisational evidence-based management (EBM) as a moderator in the relationship between data analytics and organisational performance. Data were collected from 519 employees in India and structural equation modelling was used to analyse the data. The study revealed the positive relationship between digital leadership and digital analytics. Also, the relationship between digital leadership and organisational performance is found to be positive and significant. Likewise, the mediating role of digital analytics in the association of digital leadership and organisational performance also found significant. The moderating roles of access to technology (with digital leadership and digital analytics association) and EBM (digital analytics association and organisational performance) were supported in the study. These findings hold potential implications for both theory and practice. The study also discusses the future scope of the research.
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