Abstract
According to the uses and gratification theory (UGT), Facebook usage motivations of generation X and generation Y in Turkey may differ. For this reason, the youth’s and middle-aged people’s gratifications obtained from Facebook usage, their similarities and differences have emerged a research problem. Though, Facebook is a very popular social network site (SNS) among generation Y, the motivations of generation X is still a topic of interest. Results of the antecedent research on Facebook usage have been evaluated: Similarities and differences have been detected in the studies of Joinson (2008); Gülnar et. al. (2010); Zhang et. al. (2011); Köseoğlu (2012). Motivations for Facebook use have been determined as: social surveillance, recognition, emotional support, social connect (network extension, network maintenance), entertainment, ease to use, narcissism and self expression. These dimensions have formed the basis of this study. Different from the antecedent research, this research carried out in Turkey has came up with the results that generation X has a motivation called “adapt to new challenges”, and generation Y has a motivation called “freedom and courage” for Facebook usage. DOI: 10.5901/mjss.2013.v4n11p238
Highlights
IntroductionEspecially social network site (SNS) have become an inportrant part of daily life
Online communication tools, especially social network site (SNS) have become an inportrant part of daily life
3.1 Participiants: With the objective of determining generation X’s Facebook usage motivations, in-depth interviews have been made with five interviewees within an age interval of 45-67. (Participants have been coded as P1, P2, P3, P4, P5)
Summary
Especially SNSs have become an inportrant part of daily life. SNSs such as Friendster, CyWorld and MySpace allow individuals to present themselves, articulate their social networks, and establish or maintain connections with others. These sites can be oriented towards work-related contexts (e.g., LinkedIn.com), romantic relationship initiation (the original goal of Friendster.com), connecting those with shared interests such as music or politics (Ellison, Steinfield, Lampe, 2007, 1143). According to Facebook’s statistics, youth’s usage intensity of Facebook is noteworthy. This may be related to youth’s high tendency to use computer-based technologies. Discovering the reasons that lie behind Facebook usage of the youth and middle-aged in Turkey is a result aimed to reach with this research
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